We turn your business’s website into a top-rated and extremely searchable one
SERVICES

EARNED MEDIA | SERVICES

SEO & DIGITAL MARKETING

We take your business’s website and turn it into a top-rated and extremely searchable one. Our goal is to outline your company’s value, helping you outmatch your competitors.

Before we begin focusing on driving visitors to your website, we run an SEO audit. We want to make sure that your platform is well-optimized for high traffic volumes.

  • SEO
  • Local SEO
  • International SEO
  • Digital PR
  • Link Building
  • SEO Consulting

Step 1: Keyword Analysis
Step 2: Keyword Assignment
Step 3: On-Site SEO Code Optimization
Step 4: On-Site Content SEO
Step 5: On-Site Internal Link Optimization
Step 6: Advanced Search Engine Optimization and External Linking

PR SERVICES (Powered by KV Marketing)

Does your company need exposure? We can help!

Our relationships with media, online influencers and bloggers drive visibility to you by featuring your brand on large outlets and keeping you in the spotlight.

The right mix of media outreach and media relations can work together to help you build a stronger brand image.

Some of the most successful PR campaigns include influencer outreach to build credibility among their following. Additionally, influencers generate authoritative links, which have a positive impact on your brand’s SEO.

  • Copywriting – Press releases,
  • Website Content,
  • Ghost Writing,
  • Blogs,
  • Media Kits,
  • Speeches,
  • Case Studies
  • Articles

Our team of creative writers will create content that appeals to the public in your voice.

  • Press conferences
    This is one of the most commonly used tools in PR. It’s an engaging way to reach a group of media outlets, thus effectively spreading the intended message to your target market.
  • Special event production
    Whether your event is a seminar, gathering or an elaborate gala, we have a network of professionals to make it a memorable experience. From event logistics to event public relations, we have you covered.

SOCIAL MEDIA MARKETING (SMM)

Similar to SEO, different companies are at various levels with their social media marketing (SMM). Our SMM team has been an innovator in the field for over 5 years.

  • Interactive Campaigns
  • Social Media Management
  • Social Media Advertising
  • Infographics
  • Digital PR
  • More..

Step 1: Determine Main Goals
Step 2: Develop Company Brand
Step 3: Identify Influencers, Media Outlets & Customers
Step 4: Optimize Website
Step 5: Build Influence
Step 6: Build Communities, Brand & Revenue

INBOUND CONTENT MARKETING

Are you looking to increase links, traffic, social shares and analytic metrics on your website? Inbound marketing may be the answer you are looking for.

What is Inbound Marketing?

According to Wikipedia, “inbound marketing is advertising a company through blogs, podcasts, video, eBooks, e-newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing, which serve to bring customers in closer to the brand, where they want to be.” By creating items of value on your website, we can attract visitors to your website. This allows you to bring people in, as opposed to having to push a message out.

How is it Different than Just Content Marketing?

Content marketing is really an extension of inbound marketing. In order to attract people to your content, you need to first create the inbound element and then promote it. If that piece of content, whether it be a video, photo or blog post, is quality, it will attract more people.

INTERACTIVE CAMPAIGNS

As an interactive agency, Global Marketing has been running interactive online marketing campaigns for clients for over 5 years.

We have run sweepstakes, photo contest, video contest, trivia contest, essay submission contest and creative link building campaigns for large tech companies in the world.

We also handle the SEO, social media marketing and reputation management for many of these clients.

CONVERSION RATE OPTIMIZATION (CRO)

Global Marketing is an industry leader in conversion rate optimization (CRO). Our team worked on hundreds of websites to increase conversion rates on home pages, landing pages, category pages, product pages and checkout processes.

  • Analytics Review
  • Desktop Conversion Audit
  • Mobile Conversion Audit
  • Funnel and Checkout Process Review
  • Ongoing Conversion Support
  • Split Testing
  • Landing Page & Site Reviews

Step 1: Overall Website Audit for Quick Wins
Step 2: Analytics Conversion Rate Audit
Step 3: Desktop CRO Audit
Step 4: Mobile CRO Audit
Step 5: Checkout Process CRO Audit
Step 6: Tests
Step 7: Ongoing Support & Advanced Strategies

PAID MEDIA | SERVICES

PPC MANAGEMENT

We are proven to deliver great results, and our PPC campaigns are always effective. Our PPC campaigns that target specific geolocations and groups of users stick to the minds of your potential buyers.

  • Paid Media
  • Google Ads
  • Bing/Yahoo/Baidu/Yandex
  • Display/Video
  • Remarketing
  • Social Media Advertising

Step 1: Define Performance Goals and Review Historical Data
Step 2: Implement Tracking
Step 3: Build Keywords & Targeting
Step 4: Develop Ad Copy & Creative
Step 5: Optimize Landing Pages
Step 6: Create Bidding Strategy, Monitor, Report & Refine

DISPLAY & VIDEO ADVERTISING CAMPAIGNS

A picture is worth a thousand words. That might be more true in advertising than anywhere else.

Once you’ve finally made the decision to move forward with online advertising, you have a couple of options available:

  • Standard text ads that appear in search results and on some web pages
  • Display ads and Video ads that are exclusive to web pages.

Of course, you can always select both options. You might find that gives you the best return.

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PAID SOCIAL ADVERTISING

The secret formula of a success Facebook or LinkedIn campaign consists of 3 key elements:

  • An outstanding creative idea
  • A catchy call-to-action
  • The right audience

We are proven to be effective at helping our clients reach out to potential users.

Step 1: Define Performance Goals and Review Historical Data
Step 2: Implement Tracking
Step 3: Build Keywords & Targeting
Step 4: Develop Ad Copy & Creative
Step 5: Optimize Landing Pages
Step 6: Create Bidding Strategy, Monitor, Report & Refine

OFFLINE CONVERSION TRACKING

  • Google Ads Conversion Import allows you to import conversions that you track in any other system into Google Ads.
  • Google Ads Conversion Import for Salesforce® allows you to automatically see when sales events that you track in Salesforce started with a click on an ad.

MEDIA BUYS (Powered by KV Marketing)

Global Marketing has partnered with top leaders in the industry:

  • Forbes
  • CoinDesk
  • HuffPost
  • Yahoo Finance
  • BuzzFeed
  • Cointelegraph
  • TechCrunch
  • more

CONVERSION RATE OPTIMIZATION (CRO)

Global Marketing is an industry leader in conversion rate optimization (CRO). Our team worked on hundreds of websites to increase conversion rates on home pages, landing pages, category pages, product pages and checkout processes.

  • Analytics Review
  • Desktop Conversion Audit
  • Mobile Conversion Audit
  • Funnel and Checkout Process Review
  • Ongoing Conversion Support
  • Split Testing
  • Landing Page & Site Reviews

Step 1: Overall Website Audit for Quick Wins
Step 2: Analytics Conversion Rate Audit
Step 3: Desktop CRO Audit
Step 4: Mobile CRO Audit
Step 5: Checkout Process CRO Audit
Step 6: Tests
Step 7: Ongoing Support & Advanced Strategies

CUSTOM SERVICES

WEB OPTIMIZATION

We turn ugly webpages (you know, the ones that consume a lot of web development resources and that do not convert visitors into leads) into nice, minimalist-looking applications that stand out and that outline key mission statements.

Our clients get the best-looking and fastest-performing sites that generate their own revenues. The transition is quick and smooth.

When we build websites, we make sure they work for your business model, drive traffic and get you the results you are looking for. We can build you a new site from scratch, assist with a website transfer, drive more traffic to your current site or simple get your current site to convert your existing traffic better.

Step 1: Scope Project
Step 2: Create Wireframes
Step 3: Confirm Design
Step 4: Develop Site
Step 5: QA Website
Step 6: Push Website Live 

CONTENT MARKETING (Powered by KV Marketing)

Proudly partnered with kv.marketing we deliver not only well-written, but also highly SEO optimized content that skyrockets our clients’ businesses.

Blog (Internal Links)

We ensure that the information on your website resonates with your audience and that it is capable of converting visitors into leads. After conducting keyword research, we begin crafting SEO-optimized content on your website to organically attract visitors within a short period of time.

Sponsored Content (External Links)

To create a positive online image for your brand and to improve the overall SEO score of your platform, we will craft five star reviews of your brand on external sites and content that outlines your brand’s key competitive advantages. The fun part of this marketing activity is that the size of your competitors does not matter. We can make things happen and convert your competitors’ clients into your business’s users.

ONLINE REPUTATION MANAGEMENT

It can be frustrating when negative comments are made about your company online. It becomes even more frustrating when those comments become highly visible on Google, Facebook, Twitter, LinkedIn, Yelp or another large website.

Global Marketing online reputation management program gives you the Internet marketing tools to manage the content that appears in your branded search space.

EMAIL MARKETING

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers.

Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

VIDEO CONTENT

Just like quality articles attract organic users, quality YouTube video content attracts the attention of YouTube users.

We produce video content in 2 simple formats:

  • Informative Animation videos
  • News Updates narrated by news anchors

 

NEWS AGGREGATORS

We can turn your small company blog into a media company that will bring you valuable benefits:

  • As a news outlet you will be able to receive additional traffic from Google News and Apple News
  • As a media company you will have an additional source of income (sponsored content)
  • As a media company you will be able to attend events for free using your media passes